HILTON HEAD ISLAND, S.C. (May 30, 2019) — The 2019 Tennis Participation Report has been published and is available for Tennis Industry Association members. The 26-page report, produced by the TIA in partnership with the Physical Activity Council, includes the most recent data and trends through year-end 2018 for tennis participation, tennis interest, cross participation in other sports and more. Among the findings:
* The total number of tennis participants for 2018 grew by 0.9% from 2017 to 17.84 million players. Overall participation has remained fairly consistent over the past eight years, with an average annual change of -0.4% from 2010 to 2018. However, 2018 was the second straight year the tennis participation rate in the U.S. was below 6%, which has not been seen since the PAC Study was first started in 2007.
* “Core” tennis participants, those playing 10 or more times a year, increased 1.6% from 2017 to 2018, to 9.67 million. Core players account for 93% of all tennis play occasions and more than 80% of player expenditures in the tennis economy. Since 2009, core participation has decreased nearly 15% while non-core participation has grown 13.9%.
* The number of times people took to the courts decreased again in 2018. The total 17.84 million participants played 383.9 million times (an average of 22 play occasions per tennis player), which is down 3.3% from 396.9 million play occasions in 2017. As part of long-term trends toward more casual participation, persistent declines in avid player play occasions are a main driver of decreasing play occasions.
* The 2018 study indicates there are 16.32 million non-players who are interested in playing tennis, and another 14 million who consider themselves tennis players but have not played in the last two years.
* Youth tennis participation increased 1.6% in 2018 to 4.64 million players.
* Cardio Tennis continues to grow, with total participation in 2018 increasing 12.6% from the previous year to 2.5 million players.
* As an activity that includes many of the latest trends in fitness—such as social engagement, technology use and interval training—Cardio Tennis has grown 201% since it was first measured in 2008.
* The most popular alternative activities for tennis players include: walking for fitness (50% of tennis players), bowling (43%), running/jogging (42%), treadmill (38%), free weights/dumbells (36%), hiking (36%) and bicycling (32%).
The Tennis Participation Report is a part of the all-encompassing annual Physical Activity Council study, which looks at 123 different sports and activities. The PAC study is the largest single-source research study of sports, recreation and leisure activity participation in the nation. For 2018, a total of 20,069 online interviews were completed.
TIA members at the Associate level and above will receive the 2019 Tennis Participation Report as part of their membership. The report also is available for separate purchase by visiting the TIA online store. For more information on research and TIA membership, visit TennisIndustry.org or call 843-686-3036.
READ MORE AT https://www.tennisindustry.org/cms/index.cfm/news/latest-tennis-participation-report-available-from-tia/
NEW YORK, N.Y. (May 28, 2019) — The 12th Annual TIA Tennis Forum will be held on Monday, Aug. 26, on the Ballroom Level of the Grand Hyatt New York City from 8:30 to 10:30 a.m.
TIA Tennis Forum will present the latest news about the state of the tennis industry, including participation, marketplace trends, grassroots initiatives, updates from TIA, ITF and USTA leadership, and more. Also joining this year’s event will be Andrew LaFiosca of Nielsen Sports, who will share player and consumer insights, and Tom Cove, president and CEO of the Sports & Fitness Industry Association, with insights on the sports and fitness trends.
A new feature at this year’s forum is the “Discovery Challenge,” an online competition designed to showcase innovation and solutions around a problem facing the tennis industry—in this case the “retention of tennis players.”
The Challenge will be moderated by Carlos Salum, president of Salum International Resources. He will be joined by Lena Belogolova, a behavioral science expert and former Facebook manager. The Discovery Challenge is designed to be an interactive and solutions-producing session with a panel of experts.
Immediately following the Tennis Forum and Discovery Challenge, there will be a short induction ceremony to honor the 2019 inductees into the Tennis Industry Halll of Fame.
While the Tennis Forum, Discovery Challenge and Hall of Fame induction are free to attend for those in the industry, space is limited, so registration is required. Click here for free registration
to the Tennis Forum.
READ MORE AT https://www.tennisindustry.org/cms/index.cfm/news/12th-annual-tia-forum-set-for-aug-26-in-nyc/
In May and June the Tennis Industry Association will host a series of educational webinars that touch on many of the tennis industry’s key areas, the 2019 TIA Spring/Summer Webinar Learning Series.
All topics will deal with current areas of interest and relevance to help teaching pros grow their businesses into the future. All TIA webinars qualify for the PTR or USPTA continuing education programs.
May 7 — Maximizing Racquet and Paddle Sport Play on Existing Courts & Facilities
Speaker: David Meharg, Founder & President, NEXT-COURT
May 9 — Implementing UTR and Level-based Play in Your Club or Facility
Speaker: Juan Jaysingh, Chief Commercial Officer, Universal Tennis Rating (UTR)
May 21 — Growing Your Business Through PickTen
Speakers: Dan Santorum, CEO. Professional Tennis Registry (PTR) & Brian Parkkonen, COO, PTR
June 4 — Creating and Keeping Loyalty and Retention in the Tennis and Fitness Industry
Speakers: Rod Heckelman, General Manager/Director of Tennis, Mt. Tam Racquet Club
June 11 — Crushing the Barriers to Growth
Speakers: Tim Bainton, Executive Director, Blue Chip Sports Management
June 18 — Creating and Keeping Loyalty and Retention in the Tennis and Fitness Industry
Speakers: Dimitris Kollaros, General Manager, Blue Chip Sports Management
June 25 — Trickle Down Tennis
Speakers: Ed Shanaphy, President/USPTA Director of Tennis, SBW Associates/Sippican Tennis Club
Serving as the industry’s not-for-profit trade association, the mission of the TIA is to “promote the growth of tennis and the economic vitality of the tennis industry.” Focusing its resources on the business of tennis, the TIA produces more than 70 annual research reports to help tennis businesses make the most informed strategic business decisions possible while also working closely with all of its industry partners to grow the game through grassroots initiatives.
For more info on TIA webinars go to www.tennisindustry.org.
READ MORE AT https://www.tennisindustry.org/cms/index.cfm/news/tia-offers-webinar-learning-series-in-may-june/
The USTA Foundation, the national charitable arm of the United States Tennis Association, announced that it will celebrate the 50th anniversary of the National Junior Tennis and Learning (NJTL) network by launching an NJTL 50th Anniversary campaign.
READ MORE AT http://www.tennisindustry.org/cms/index.cfm/news/usta-foundation-celebrates-50-years-of-njtl-network/
The United States Tennis Association announced the winners of its Annual Awards presented at the USTA Annual Meeting and Conference, held March 22-25, at the JW Marriott in Austin, Texas. The honorees were recognized for their dedication to growing the game at an awards luncheon.
READ MORE AT http://www.tennisindustry.org/cms/index.cfm/news/usta-names-recipients-of-annual-awards1/
While the most recent tennis participation figures indicate an overall increase in the number of U.S. tennis players for 2018—up 0.9 percent to 17.84 million—a deeper dive into the numbers show continuing challenges facing tennis, and the sports industry overall.
READ MORE AT http://www.tennisindustry.org/cms/index.cfm/news/despite-slight-rise-in-overall-tennis-participation-challenges-remain/