Hamilton, Bermuda – April 30, 2019 – The Bermuda Tourism Authority, the official destination marketing organization for the island, and the United States Tennis Association (USTA), announced that Bermuda will be the exclusive tourism partner of the US Open Tennis Championships at a press event in Bermuda.
The partnership kicks off with the 2019 US Open this summer in New York City, which is Bermuda’s top source market for visitors, with the island being just a 90-minute flight from New York. Bermuda will have a significant presence at the US Open with on-court signage in Arthur Ashe Stadium, presence on US Open digital properties, social media channels and on-site activation space for consumer engagement. The Bermuda Tourism Authority is working in conjunction with the USTA, USTA Player Development and the USTA Foundation to create a new, multifaceted event to take place in Bermuda in 2020. The event will feature a Pro-Am as well as exhibitions with tennis legends and rising American players.
Specific benefits of the partnership include:
Court signage will garner significant exposure during 100-plus hours of live coverage in each of Bermuda’s top feeder countries – US, Canada & UK – in addition to 100 other countries.
Over the course of US Open Fan Week and the two-week tournament, on-site activation space at the USTA Billie Jean King National Tennis Center will enable engagement with more than 800,000 fans who align with Bermuda’s visitor targets, 56% of whom are from the New York metro market.
The multifaceted event to take place in Bermuda in 2020 will bring additional visitor spending and exposure for Bermuda as a premier luxury and sports destination.
Tennis has important historical roots in Bermuda. Credited by the International Tennis Hall of Fame as the "Mother of American Tennis," Mary Ewing Outerbridge (born in America to Bermudian parents) first came across the game while visiting her family’s home on the island in 1874, learning tennis from British officers stationed in Bermuda. She later brought tennis equipment back to New York, introducing the sport in her home borough of Staten Island.
“An exclusive tourism partnership with the US Open works for Bermuda on so many levels and helps set ourselves apart from our competition,” said Kevin Dallas, CEO of the Bermuda Tourism Authority. “The brand story of Bermuda introducing the sport of tennis to the United States is just one example of how we punch above our weight as a small island out in the middle of the Atlantic. The collaboration also puts Bermuda in the cultural conversation at one of the must-see events in New York City. As summer comes to a close in the city, we will leverage this platform to invite New Yorkers to extend their summer season with active adventure out here in Bermuda,” Dallas added. “The addition of a custom event to take place in Bermuda that will create direct spending and provide kids clinics for developing and exposing Bermuda’s youth to tennis greatness and opportunity is icing on the cake.”
“The Bermuda Tourism Authority is introducing the island to a new generation of travelers who match up perfectly with our regional, national and global US Open fan base,” said Gordon Smith, Chief Executive Officer and Executive Director, USTA. “We look forward to helping increase Bermuda’s exposure as a leading luxury travel destination through this exciting new partnership.”
The 2019 US Open takes place from August 26 to September 8 at the USTA Billie Jean King National Tennis Center in Flushing, N.Y. The tournament’s recently-completed five-year $600 million strategic transformation provides visitors and partners more room, experiences and activations than ever before. The venue welcomed a record 828,798 attendees in 2018 over the course of the event.
READ MORE AT https://www.tennisindustry.org/cms/index.cfm/news/bermuda-tourism-named-official-tourism-partner-of-us-open/
CARLSBAD, Calif. (April 24, 2019) – World TeamTennis (WTT) announced a new multi-year agreement with GEICO (Government Employees Insurance Company) as the league’s official auto insurance provider. Additionally, GEICO will be the presenting sponsor of “GEICO Presents World TeamTennis,” WTT’s one-hour finals encore and season highlight show airing on Saturday, Aug. 10 at 1:30 PM ET/10:30 AM PT on CBS.
The 44th season of World TeamTennis returns to the court from July 14-31. The 2019 WTT playoffs, hosted by Orleans Arena (at the Orleans Hotel and Casino) in Las Vegas, begin with the league’s semifinals on Aug. 2 and conclude with the WTT Finals on Aug. 3.
“GEICO, like World TeamTennis, is an innovative brand that puts the customer experience first, making it a perfect partnership,” said WTT CEO Carlos Silva. “We are thrilled to partner with GEICO and help share their message on multiple platforms for 2019 and beyond,”
“For the past eight years, GEICO has been happy to support WTT in providing this great showcase for fans to enjoy world-class athletes competing at the top of their game, and we are excited to continue the partnership,” GEICO Assistant Vice President of Marketing Bill Brower said.
WTT’s 2019 season will feature many of tennis’ stars and top American talent, including 13-year WTT veteran and seven-time Grand Slam singles champion Venus Williams, top-ranked American men’s player and 14-time ATP Tour winner John Isner, tennis’ most accomplished doubles team in Mike and Bob Bryan, and four-time WTA champion and 2017 U.S. Open singles finalist Madison Keys. WTT also showcases new expansion franchises to its eight-team league with the Orlando Storm and Vegas Rollers.
Other marquee players designated by WTT as ‘Franchise’ players this summer include American ATP Tour players Frances Tiafoe, Sam Querrey (10-time ATP singles champion), 6-foot-11 ace Reilly Opelka, Steve Johnson, Ryan Harrison and Taylor Fritz, as well as American WTA Tour player Coco Vandeweghe. Former WTA No. 1 and 2012 and 2013 Australian Open singles champion Victoria Azarenka, Bulgarian Grigor Dimitrov, Australian Nick Kyrgios and Spaniard Feliciano Lopez headline WTT’s international contingent of 2019 players.
WTT’s 59-match regular season schedule – seven home matches and seven away matches for each team – with all Franchise player appearances can be found at www.wtt.com/schedule.
WTT introduced professional team tennis to the world in 1974, with Billie Jean King famously serving as its co-founder. WTT is one of five active U.S. pro sports leagues which has been in operation for over 40 years, along with the NFL, NBA, NHL and MLB. For more information on World TeamTennis, please visit www.wtt.com.
READ MORE AT https://www.tennisindustry.org/cms/index.cfm/news/world-teamtennis-secures-partnership-with-geico-insurance/
ATLANTA (April 22, 2019) — IHG® Hotels & Resorts (IHG®), a leader in luxury travel, and the United States Tennis Association (USTA), today announce a new partnership that names IHG as the official hotel and hotel loyalty partner for the US Open Tennis Championships. The multiyear agreement, commencing with the 2019 US Open, also includes sponsorship of the Western & Southern Open in Cincinnati, part of the US Open Series.
As a preeminent fixture on the global sporting calendar, the US Open presents an exciting new opportunity to create once-in-a-lifetime experiences for IHG’s well-traveled guests and IHG® Rewards Club members.
The partnership provides an opportunity to showcase and immerse consumers in IHG’s luxury travel heritage and expanding number of luxury properties around the world. Across IHG’s four distinct luxury brands—Six Senses Hotels Resorts Spas, InterContinental® Hotels & Resorts, Regent® Hotels & Resorts and Kimpton® Hotels & Restaurants—guests are welcomed at nearly 300 hotels and resorts around the world, with 100 more set to open in the coming years. Guests and IHG Rewards Club members will enjoy the benefits of this partnership, with exclusive US Open experiences and opportunities to experience the brands on-site at Flushing Meadows during the tournament itself.
Lew Sherr, Chief Revenue Officer, USTA: “Uniting the US Open with IHG Hotels & Resorts’ suite of world-leading brands provides tremendous promotional opportunities for our two global businesses. We look forward to building momentum with our new partner and working together to deliver the very best experiences for our shared clientele around the world.”
Claire Bennett, Chief Marketing Officer, IHG: “Our new partnership with one of the world’s largest and most prestigious tennis tournaments underscores the importance we place on creating unforgettable moments for our guests and loyalty members. By partnering with the USTA, we also give a broader set of tennis fans a unique opportunity to get to know us better—and to experience our luxury portfolio and the award-winning IHG Rewards Club program in exclusive ways. We’re looking forward to a great partnership and a successful 2019 tournament.”
The 2019 US Open will run from August 26 to September 8. The tournament’s recently completed five-year, $600 million strategic transformation provides visitors more opportunities to take advantage of the unparalleled benefits at this first-class sporting venue featuring some of the world’s most elite athletes. The venue welcomed a record 828,798 attendees in 2018 over the course of the event and engaged millions of fans on its social and digital platforms.
READ MORE AT https://www.tennisindustry.org/cms/index.cfm/news/usta-names-ihg-official-hotel-of-us-open/
In recognition of their generous and longtime service to the sport of tennis, four dedicated industry leaders and volunteers were recently honored by the International Tennis Hall of Fame, in a special awards presentation at the USTA Annual Meeting.
READ MORE AT http://www.tennisindustry.org/cms/index.cfm/news/4-honored-for-service-to-tennis-by-hall-of-fame/
The ITF and Kosmos Tennis have announced the schedule for the Davis Cup Finals, taking place in Madrid from 18 to 24 November. The group stage ties will take place Monday to Thursday. One quarter-final will be played on Thursday evening while the other three will be played on Friday, followed by the semi-finals on Saturday and the final on Sunday 24 November. All matches are best of three sets, with two singles and doubles match.
READ MORE AT http://www.tennisindustry.org/cms/index.cfm/news/croatia-russia-to-open-davis-cup-finals-in-madrid-in-november/
ATP and Dunlop announced a new, five-year partnership that will see Dunlop
become the Official Ball of the ATP Tour and the Nitto ATP Finals beginning in 2019.
READ MORE AT http://www.tennisindustry.org/cms/index.cfm/news/atp-dunlop-announce-global-partnership/